Freya De Keyzer guest lecturer

Publications Freya De Keyzer

Default nudges in snacking : the role of effort reduction and cognitive capacity

Source
International journal of advertising - ISSN 0265-0487-45:4 (2026) p. 852-874
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Perspectives : replication is more than meets the eye

Source
International journal of advertising - ISSN 0265-0487-43:3 (2024) p. 580-599
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Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study

Source
International journal of advertising - ISSN 0265-0487-43:4 (2024) p. 637-671
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Going too far? How consumers respond to personalized advertising from different sources

Source
Journal of electronic commerce research - ISSN 1938-9027-23:3 (2022) p. 138-159
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Let’s get personal : which elements elicit perceived personalization in social media advertising?

Source
Electronic commerce research and applications - ISSN 1567-4223-55 (2022) p. 1-18
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