Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior
Source
Digital Advertising Theory / Rodgers, S. [edit.]; et al. [edit.]-p. 87-110
Millennial parents and Alpha children : parental values and ambitions of millennials for raising their children
Source
Young consumers - ISSN 1747-3616- (2026) p. 1-24
The effect of argument specificity, length and visual imagery in green advertising on perceived green deception and brand attitude
Source
International journal of advertising - ISSN 0265-0487-45:5 (2026) p. 1019-1050
The effect of music, scent and crowd on atmosphere perception, satisfaction and revisit and recommendation intentions
Source
European journal of marketing - ISSN 0309-0566-60:2 (2026) p. 442-471
New kids on the block : profiling Generation Alpha
Source
Advances in advertising research XV : moving forward, looking back: advertising in the advent of AI / Boutsouki, Christina [edit]; et al. [edit.]-p. 191-204